by macrae11 » Fri Aug 24, 2007 6:17 pm
I wish I could charge by the 'track' " Hey let's throw a few more guitar doubles on there why don't we."
This type of talk probably doesn't affect me as much, since we're charging more at the higher end of the spectrum for this area. However I do get these types of calls sometimes, and generally there are two responses when I tell someone how much it is to record: Either "Ok that sounds good, I'm gonna talk to the people in the band and see what they think."
Or "You charge how much?!? that's crazy! I find many people have different ideas of what is "affordable". Most who've been in a band or played at all seriously have some kind of idea what the gear costs and the knowledge required to produce a quality recording. How many times though, when you tell someone your rate is $x/hr, you get back, "Well I've got about 40 minutes of music, so it should take about 1.5 hrs, 2 hrs tops right?"
Or when there's guys out there charging $50/song, it really devalues the craft.
Another example, a lady called me asking about editing some video. She wanted to edit 3 hrs of home movies together, and I told her we could do it for $150. She thought that was ludicrus. And when I told her that it would take a minimum of 4 hrs and our normal video editing rate is $200/hr, she seemed even less impressed.
I get frustrated with people who are expecting amazing production for whatever budget they decide they want to spend. Don't get me wrong, we do lots of budget stuff, but we're very clear up front, about the level of product they're going to get for the money they want to spend.
I think we're probably also fairly lucky, because we're one of the more well established studios in NB. We have a lot of repeat customers, who've been doing records here for 15, 20 or 25 years, so they know what our rates and services generally are.